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Anight tohonor andcelebrate

First held in 1999, The Guide and Viet-

nam Economic Times’ The Guide Awards

has become a stellar event for domestic

and international enterprises, organiza-

tions, and individuals in Vietnam’s

tourism sector.

Over the course of The Guide Awards’ 20

years, the development of the tourism in-

dustry in Vietnam has stemmed from con-

nections between policymakers, experts,

and the business community to promote

sustainable tourism and deep integration

into the global tourism value chain.

In the luxurious and cozy surrounds of

the Flamingo Dai Lai Resort’s conference

hall, The Guide Awards ceremony was at-

tended by more tourism policymakers

than last year’s holding. Distinguished

guests includedMr. Nguyen Trung Khanh,

Chairman of the VietnamNational Admin-

istration of Tourism (VNAT), Mr. Duong

Quang Ung, Deputy Director of the Vinh

Phuc Department of Culture, Sports and

Tourism, Ms. Vu Thi Thu Thuy, Vice Chair-

woman of the Quang Ninh Provincial Peo-

ple’s Committee, Dr. Tran Dinh Thien

member of the Prime Minister’s Economic

Advisory Group and former Director of the

Vietnam Economic Institute, Mr. Nguyen

Quoc Hung, Standing Member of the Na-

tional Assembly’s Committee for Culture,

Education, Youth and Children, and repre-

sentatives from the Government Office,

the Party Central Committee’s Economic

Commission, international and local or-

ganizations, tourism associations, experts,

and the domestic and international busi-

ness community operating in the field of

tourism in Vietnam.

The choice of the theme “Vietnam’s

TourismSector - Capacity to Leapfrog from

the Efforts of the Private Sector” acknowl-

edges and honors the long journey and

continual efforts by the private sector to

bolster Vietnam’s economy in general and

its tourism sector in particular.

Tourism has been identified as a key

economic sector, receiving the full atten-

tion of the Politburo and government au-

thorities, with a range of important

policies and strategies adopted in the re-

cent past to turn tourism into a spearhead

economic sector.

Vietnam’s tourism sector has indeed

transformed strongly, making major

strides forward along with other economic

sectors and integrating deeply into the

global value chain. The country has be-

come an attractive destination for interna-

tional visitors and this will only continue.

The growth of Vietnam’s tourism in-

dustry has boosted capital inflows to de-

velop infrastructure, tourism products and

services, and especially the real estate mar-

ket. Rising numbers of international anddo-

mestic tourists in recent times has triggered

a wave of investment in hotels, resorts, vil-

las, serviced apartments, condotels, and

even commercial townhouses.

In 2011 there were 13,756 tourist accom-

modation establishments with some

256,000 rooms, while by 2018 this figure

had reached 28,000 establishments and

550,000 rooms, representing average

growth of 12 per cent each year.

In the first eight months of 2019, Viet-

nam welcomed 11.3 million foreign visi-

tors, an increase of 8.7 per cent over the

same period of 2018, while domestic

tourists stood at 59.7 million, with 30.6

million staying at least one night. Total

revenue reached VND442.2 trillion ($18.2

billion), an increase of 9.6 per cent com-

pared to the same period of 2018.

Growth, however, is always accompa-

nied by pressure to ensure sustainable de-

velopment. Tourism is a particularly

sensitive field with elements of human de-

velopment, culture, the natural environ-

ment, and the social environment.

Achieving the goal of sustainable tourism

development therefore requires more ef-

fort based on consensus and synergy be-

tween the government, ministries,

localities, and businesses.

“The private sector in recent years has

made strongmoves forward and deserves to

become an important pillar anddriver of the

economy,” Mr. Nguyen Trung Khanh,

Chairman of VNAT, told The Guide Awards

ceremony. “Private investment capital in

2018 increased 18.5 per cent over 2017, ac-

counting for 43.3 per cent of all social invest-

ment and higher than the growth of total

social investment of about 11 to 12 per cent.”

The Guide Awards 2019 honored 60 en-

terprises, almost all of which belong to the

private sector. Sixty brands in eight groups

of products and services were winners, in

Serviced Apartments; Hotels; Resorts;

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